Challenge
the challenge was to use appealing visual aids to encourage users to enter in the monthly challenges
My Role
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Follow Latinx21 brand guidelines
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Design Latinx21's Monthly Challenge marketing collaterals
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Create Illustrations
Tools
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Adobe Illustrator
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Adobe Photoshop
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Adobe InDesign
Team
Project Manager:
Jess Solorzano
Copy Writer:
Patrick Anderson
Graphic Designer:
Andila Wijekulasuriya
Animator: Lim
Creative Director:
Joe Bautista
Results
Successfully reached a broader audience
by implementing relevant illustrations and designs
Timeline
Sep 2019 - Dec 2020
LATINX21
Latinx21 is a FREE video-sharing website where anyone can upload and view Latinx-centric videos.
Latinx21 was created to engage and empower the Latinx community through a contemporary platform that allows users to share their stories, beliefs, expertise, and insights in a meaningful way.
Style Guide
Monthly Challange
On January 21, Latinx21 will debut its monthly Video Challenge on the world's only Latin-centric video-sharing platform.
Each month, the creator of the themed submission that earns the most "Likes" will win a $100 prize. Additionally, winning videos will be featured on the Latinx21 website, social channels, and in promotional emails.
Challenges
Branded monthly challenges according to the theme from (Jan -Nov)
Finalized icons with colors
Predesigned icons relating to the theme
The Process:
Social Media
This is how we applied those above graphics to social media to catch the eyes of our followers and to do further promotions.
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ESSENTIAL WORKERS
ILLUSTRATIONS (appreciate all the essential workers who work for us)
FACEMASK
ALL IN THIS TOGETHER
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IG PROMOTIONS
ILLUSTRATIONS
Illustration Process
Sketch
Final Illustration with the texture
and brand elements
Vector Art
IG PROMOTIONS
PHOTO TREATMENTS
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SPOTLIGHTS
ILLUSTRATIONS
Thank you!
