Pilates Sculpt | AndilaBernadeth.com

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Challenge

Design an unique logo

Timeline

one month

My Role

Design a timely, attractive and effective brand for New Pilates Sculpt

Tools

Illustrator and Photoshop

Quote

"Good Design is honest"

Results

Branding
Website Development

Keywords:

Mind body Exercise
Posture, Balance, and Flexibility
Strength, Balance, and Mobility
Pilates called his method "Contrology”

Logo Concepts:

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Pilates improves our mental health and body balance. The Curved lines show the flexibility of our body. Curved lines create familiarity and comfort, they also suggest relaxation.

Curved lines are very easy on the eyes and are interesting to follow. Curvy lines are associated with nature — they feel very organic. Diagonal lines are the greatest way to create movement and direction.

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This type of exercise is especially effective in improving body balance. Also, this is a great way to recover from injuries. Doing pilates regularly brings a dynamic effect to the body and helps to get back to normal or better. These different shades show how to step by step, with regular pilate exercises, someone can become better.

This icon is very close to the yin yang and it shows a balance between two opposites with a portion of the opposite element in each section. Also, this shows how negative impacts (injuries/pains/aches) can turn into positive ones and how we can improve our bodies with Pilates.

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This logo shows how Pilates Sculpt can improve posture, balance and flexibility. The center shape is a human figure. The curved arms show how flexible they are. The yellow shape indicates the weight that a human figure can bear. The other two gold shapes show the supports and techniques we use in Pilates sculptures.

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This logo shows how pilates can improve our body overall. Doing pilates affects all parts of the body. Pilates has the capability to strengthen muscles and improve the immune system. Also, it strengthens your brain. This exercise helps to breathe better. The light blue represents how pilates help to use Oxygen in a better way. As a result, better breathing helps you to relieve stress.